ted serbinski – entrepreneur & web architect
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MothersClick Acquired by Lifetime Networks

MothersClick.com and the rest of the ParentsClick Network have been acquired by Lifetime Entertainment.

I’ve been working on this site and with Dietrich (CEO & founder) for over 2 years now. Through the ups and the downs we stuck to it, determined to succeed, and I’m delighted that finally after these years, we will have all the resources behind us now to really build out the company and network of sites to how we both envision it. The coming years are going to be exciting!

An article for Drupal.org further outlines things from a technical perspective.

posted 18 Sep 2008
  • MothersClick
  • ParentsClick Network
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Redesigned: tedserbinski.com

Well after running with a fairly bland blog for quite a while, I’ve spent the last few sleepless nights on the redesign and I have to say, it’s turned out quite amazing, better than I intended!

The entire site is powered by Drupal 4.7 and I’ve written a custom Drupal theme that makes use of a variety of tricks, from manipulating Drupal to making the site look correct on IE6 cough only a handful of hacks cough.

I’ve also implemented a custom backend admin menu bar/theme as well. Built with a few CSS and JS tricks, it works great. The biggest benefit is that it doesn’t clutter up the site as it always stays on top, almost seemingly out of the way. On admin specific pages I increase the width of the page to accomodate large forms, but otherwise, that is the only real tweak needed to make the admin theme tie in directly to my site. Cool, huh?

posted 23 Jun 2006
  • drupal
  • portfolio
  • 12 comments
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Yale School of Drama

The Yale School of Drama, the second oldest college theatre association in the country, is building a new Drupal website to facilitate online learning for students and teachers alike. The initial scope of the project is for the Special Speech department where they’ll be using Drupal to manage all of their speech audio files used in teaching about regional dialects and accents. From there, they hope to expand and use Drupal to manage the entire Yale School of Drama website.

I just finished the first week for this 8 week contract and it’s going great. I’m the senior web consultant on this project (as usual!) and I am architecting the new site, developing the plans for how all of the various modules and components should be put together. I’m also conducting various Drupal learning activities and mini-talks over the phone on how different aspects of Drupal work and how they are going to be used in the new Yale School of Drama website.

posted 21 Apr 2006
  • clients
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"Orange Mint" Drupal theme for download

As noted in my previous post, the previous ts theme, called “Orange Mint” is now available for download :-)

"Orange Mint" Drupal theme screenshot

posted 22 Jun 2007
  • code
  • design
  • drupal
  • 4 comments
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How to make theming in Drupal easier

Drupal is an amazing web framework. You can build almost any type of website with it super easily. Just check out Zack’s screencast for an example of this.

But it’s not just point and click, with a plethora of hooks, one can easily create a complex module for Drupal in a matter of minutes (hours, if you count the time needed for debugging ;-)). And with the new JS library in 4.7, creating Javascript rich modules is quite easy too. Talk about easy programming!

Can we ask for anything else?

posted 10 May 2006
  • drupal
  • 5 comments
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Hot Swapping of Drupal Themes

At the ParentsClick Network we are soon to be rolling out many more sites on our platform. Because of our unique community API (which I will be detailing in a future post) we are running many sites (many not yet released) on the same install of Drupal, with the same database, and no shared tables. Yes, no typos there. More on just how that works in a later post.

One thing we have to do is change the theme based on the URL, along with a host of other things. ZivTech recently posted about changing themes, but for our setup, we need something more low level. Hence this technique.

posted 19 Jun 2008
  • code
  • drupal
  • ParentsClick
  • 8 comments
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Tracking External Links and "In-Network" Links with Google Analytics and jQuery

MothersClick is a flourishing site that is growing very quickly. As such, tracking user behavior with Google Analytics is becoming very important as it helps to determine how to adjust the site to better meet the needs of our users. And now, as we prepare to launch our full ParentsClick Network of sites, we need to track what they are doing across our network of sites.

Well thankfully Analytics makes this easier through its ability to track outbound links and cross domain links. But the problem then arises, who is going to update all of those hardcoded links with Javascript code? Is there an easier way?

posted 1 Jun 2008
  • drupal
  • MothersClick
  • 6 comments
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Scheduler module: rewritten

On the long plane ride home from London today (I was out there building the new MTV.co.uk site that is going live early August 2006, see some pictures), I decided to completely rewrite the scheduler module. I based the rewrite upon an earlier article I wrote about the TWiT.tv site where I was using a simple publishing nodes technique.

I talked with Gerhard Killesreiter who maintains the Drupal CVS repository and he said the scheduler module was mostly abandoned and needed some love.

posted 22 Jul 2006
  • drupal
  • london
  • 6 comments
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Working 4 days a week

Ryan Carson writes an http://www.alistapart.com/articles/fourdayweek”>interesting article about 4 day work weeks. The basic premise is, you’re always going to have too much work and it’ll never all get done. So why overwork yourself?

posted 15 May 2006
  • business strategy
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ted 3.0: A Drupal Blog Redesign

 spring breeze design

About 9 months ago I redesigned this blog unveiling the black & blue theme (picture 1 & picture 2). For a while the redesign was great and reflected my current state of mind—the previous year had been a bit bumpy and the black & blue was to be symbolic of the “bruises” along the way.

With this new design, however, things are starting to blossom and I am entitling this new design “Spring Breeze” —- indicating a refreshing amount of new change coming in the next few months, which I will be blogging about in more detail when the time comes. Not to mention, I can’t wait for the tracks to reopen :D

posted 24 Feb 2008
  • design
  • drupal
  • portfolio
  • 6 comments
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Code examples and downloadable zip files of code are licensed under a Creative Commons License.
All other content, unless where noted, ©2010 Theodore Serbinski. All Rights Reserved.